Sónar is an electronic music, live media and multimedia art festival that takes place annually in Barcelona. The current identity involves the use of an icon, different every year, designed according to the chosen theme.
Concept project
Concept
Sónar is the origin of sound. It is a vibration generator, a sound wave initiator.
Sónar is a place where sound comes to life, where everything comes to life.
Sónar is interaction, just as sound is propagation.
Every person vibrates and moves in synchronism, tend to interact, to meet people, to network.
Sónar is experimentation just as sound is oscillating frequencies. To experiment is to go beyond limits. Sónar is escaping from everything static, escaping from silence.
Sónar is contagious. Contagious through its strong interdisciplinary character. The mood is everybody moving at the same frequency, letting oneself be prevaded by energy as energy flows in sound waves.
Sónar is all of this.
It is all there is yet to be discovered.
Let yourself be infected.
Sónar is energy.
Matrix
Volume
The volume is one of the two variables: the higher it is, the greater the amplitude of the sound waves and vice versa.
Frequency
Frequency as a sound variable: the higher it is, the shorter the repetition period of the waves and vice versa.
Pictures are always contaminated and influenced by the waves that are part of the system.
In these cases the artist becomes a multiplier of the energy that the festival emanates and themselves becomes a sonar. A source of energy and sound that spreads through people.
Thanks for watching!
